revenue by up to 40% ✱ Trusted by 100+ founders ✱ 150+ successful engagements
Strategic Guidance for Sustainable Business Growth
Strategic Guidance for Sustainable Business Growth
Strategic Guidance for Sustainable Business Growth
We partner with founders and leadership teams to solve complex challenges, strengthen performance, and build scalable long-term success.
We partner with founders and leadership teams to solve complex challenges, strengthen performance, and build scalable long-term success.
Trusted by startups, scaleups, and established brands
“Trusted by startups, scaleups, and established teams”
“Trusted by startups, scaleups, and established teams”
“Trusted by startups, scaleups, and established teams”
We partner with founders, startups, and growing companies to solve complex business challenges and unlock sustainable growth. Our focus is simple deliver clear strategy, practical execution, and measurable results.
Experience
Years guiding businesses toward measurable growth.
Experience
Years guiding businesses toward measurable growth.
Experience
Years guiding businesses toward measurable growth.
Growth
Average revenue improvement within the first year.
Growth
Average revenue improvement within the first year.
Growth
Average revenue improvement within the first year.
Projects
Successful consulting engagements delivered.
Projects
Successful consulting engagements delivered.
Projects
Successful consulting engagements delivered.
Markets
Countries where our strategies drive real results.
Markets
Countries where our strategies drive real results.
Markets
Countries where our strategies drive real results.
about us
How It Started
How It Started
Our Story
Our work began with a simple idea: businesses grow faster when strategy is clear and execution is disciplined. Over time, we partnered with companies across different industries, helping them move from uncertainty to structured, measurable progress.
Our Story
Our work began with a simple idea: businesses grow faster when strategy is clear and execution is disciplined. Over time, we partnered with companies across different industries, helping them move from uncertainty to structured, measurable progress.
Our Mission
To help businesses make confident, informed decisions through clear strategy, disciplined execution, and measurable performance improvement. We exist to simplify complexity, strengthen leadership clarity, and support sustainable growth at every stage.
Our Mission
To help businesses make confident, informed decisions through clear strategy, disciplined execution, and measurable performance improvement. We exist to simplify complexity, strengthen leadership clarity, and support sustainable growth at every stage.
Our Vision
To help businesses make confident, informed decisions through clear strategy, disciplined execution, and measurable performance improvement. We exist to simplify complexity, strengthen leadership clarity, and support sustainable growth at every stage.
Our Vision
To help businesses make confident, informed decisions through clear strategy, disciplined execution, and measurable performance improvement. We exist to simplify complexity, strengthen leadership clarity, and support sustainable growth at every stage.
our clients
Trusted Client Partnerships
“What began as a short-term advisory engagement turned into a long-term partnership. The strategic structure and clarity we gained have had a lasting impact on our growth.”
Michael Thompson
CEO, Horizon Systems
“What began as a short-term advisory engagement turned into a long-term partnership. The strategic structure and clarity we gained have had a lasting impact on our growth.”
Michael Thompson
CEO, Horizon Systems
Daniel Carter
Founder, Northbridge Labs
2 min
Daniel Carter
Founder, Northbridge Labs
2 min
“What began as a short-term advisory engagement turned into a long-term partnership. The strategic structure and clarity we gained have had a lasting impact on our growth.”
Michael Thompson
CEO, Horizon Systems
“What began as a short-term advisory engagement turned into a long-term partnership. The strategic structure and clarity we gained have had a lasting impact on our growth.”
Michael Thompson
CEO, Horizon Systems
our team
Meet the Leadership Team
Daniel Harrington
Founder & CEO
Daniel Harrington
Founder & CEO
Michael Reeves
Director of Strategy
Michael Reeves
Director of Strategy
Jonathan Mitchell
Head of Operations
Jonathan Mitchell
Head of Operations
Christopher Nolan
Client Success Lead
Christopher Nolan
Client Success Lead
Andrew Collins
Business Development Director
Andrew Collins
Business Development Director
Robert Hayes
Senior Performance Analyst
Robert Hayes
Senior Performance Analyst
careers
Join Our Team
Customer Success Manager
Location:
Remote
Type:
Full-Time
Growth & Performance Analyst
Location:
Remote
Type:
Full-Time
Operations Optimization Specialist
Location:
Remote
Type:
Full-Time
Business Development Manager
Location:
Remote
Type:
Full-Time
Common Questions
Clear Questions. Clear Answers.
What businesses does NAJ Advisory work with?
NAJ Advisory is initially focused on owners and managers of businesses with approximately $1M to $25M in annual revenue and 5 to 500 employees, particularly when cash visibility or financial stability has become a concern.
What happens during the first phase?
Nitin spends approximately 10 focused hours understanding the business, the numbers, obligations and immediate pressure points. The result is a scoped diagnosis and prioritized path forward.
How quickly will I receive the diagnosis?
The intended turnaround for the scoped Phase 1 delivery is approximately 48 to 72 hours, depending on the situation and information available.
Does Nitin stay involved after the diagnosis?
Yes. Diagnosis is Phase 1. Where appropriate, Phase 2 focuses on stabilization and Phase 3 on rebuilding financial visibility, budgets, KPIs and ongoing CFO oversight.
Is this the same as bookkeeping or accounting?
No. Bookkeeping records what happened. NAJ Advisory focuses on understanding what is happening now, what choices exist, and what needs to happen next.
Can Nitin speak at our conference or leadership event?
Yes. Nitin is available for selected speaking opportunities around financial decision-making, turnaround, leadership under pressure, integrity and lessons from 30+ years in business.
Common Questions
Clear Questions. Clear Answers.
What businesses does NAJ Advisory work with?
NAJ Advisory is initially focused on owners and managers of businesses with approximately $1M to $25M in annual revenue and 5 to 500 employees, particularly when cash visibility or financial stability has become a concern.
What happens during the first phase?
Nitin spends approximately 10 focused hours understanding the business, the numbers, obligations and immediate pressure points. The result is a scoped diagnosis and prioritized path forward.
How quickly will I receive the diagnosis?
The intended turnaround for the scoped Phase 1 delivery is approximately 48 to 72 hours, depending on the situation and information available.
Does Nitin stay involved after the diagnosis?
Yes. Diagnosis is Phase 1. Where appropriate, Phase 2 focuses on stabilization and Phase 3 on rebuilding financial visibility, budgets, KPIs and ongoing CFO oversight.
Is this the same as bookkeeping or accounting?
No. Bookkeeping records what happened. NAJ Advisory focuses on understanding what is happening now, what choices exist, and what needs to happen next.
Can Nitin speak at our conference or leadership event?
Yes. Nitin is available for selected speaking opportunities around financial decision-making, turnaround, leadership under pressure, integrity and lessons from 30+ years in business.
Common Questions
Clear Questions. Clear Answers.
What businesses does NAJ Advisory work with?
NAJ Advisory is initially focused on owners and managers of businesses with approximately $1M to $25M in annual revenue and 5 to 500 employees, particularly when cash visibility or financial stability has become a concern.
What happens during the first phase?
Nitin spends approximately 10 focused hours understanding the business, the numbers, obligations and immediate pressure points. The result is a scoped diagnosis and prioritized path forward.
How quickly will I receive the diagnosis?
The intended turnaround for the scoped Phase 1 delivery is approximately 48 to 72 hours, depending on the situation and information available.
Does Nitin stay involved after the diagnosis?
Yes. Diagnosis is Phase 1. Where appropriate, Phase 2 focuses on stabilization and Phase 3 on rebuilding financial visibility, budgets, KPIs and ongoing CFO oversight.
Is this the same as bookkeeping or accounting?
No. Bookkeeping records what happened. NAJ Advisory focuses on understanding what is happening now, what choices exist, and what needs to happen next.
Can Nitin speak at our conference or leadership event?
Yes. Nitin is available for selected speaking opportunities around financial decision-making, turnaround, leadership under pressure, integrity and lessons from 30+ years in business.
From Nitin
Practical Notes for Owners Under Pressure
From Nitin
Practical Notes for Owners Under Pressure
From Nitin